Creating SEO Content From B2B Podcast Episodes

In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast.

On this episode of A Guide to B2B Podcasting, I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and increase sales. This is one of the key strategies that has helped us grow into one of the top podcast production agencies.

PodcastingJake JorgovanFebruary 3, 2023B2B Podcasting, SEO Content, podcast SEO, Podcasting, Transcriptions, SEO Articles

Getting the Most Out of Podcast Advertising

Podcasting is growing into a powerful messaging platform for individuals and businesses to communicate with targeted podcast audiences, sometimes talking about very niche topics that would never get attention from traditional media sources.

B2B Podcast KPIs: Which Are Most Valuable?

There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing.

B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.

How To Effectively Market and Promote Your B2B Podcast

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day.

B2B Podcast Growth: Practical Ways To Grow Your B2B Podcast

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.

Essential Podcast SEO Strategies To Boost Visibility and Growth

Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.

Podcast Websites - Should You Create a Website for Your B2B Podcast?

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry.

Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.

Podcast Promotion Strategy: Using Trade Publication Syndication

The goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for.

The Ultimate Guide to Guest Scheduling for Your B2B Podcast in 2025

The only guide to guest scheduling you’ll ever need for your B2B podcast. Curated from best practices of the top B2B podcasting agency.

Top 10 E-commerce Newsletters to Subscribe to in 2025

Digital AgencyJake JorgovanSeptember 7, 2022

Top 20 Native Mobile App Development Companies & Agencies

In this article, we will explore why native mobile development is best when building apps, what to look for when choosing a native mobile development partner, and provide a list of the top native mobile development companies you can work with.

Blog, Business Development, Digital AgencyJake JorgovanMarch 29, 2022Software Development

Top Podcast Equipment, Gear, and Microphones in 2025

Podcasting is exploding—I see it in my own podcast marketing company Content Allies—and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows. The array of podcasting equipment and gear choices is growing at the same explosive rate. While choice is good, sometimes there is too much of it, leading to overwhelm. For example, if rock stars use the Shure SM58, why can’t podcasters?

Jake JorgovanMarch 2, 2022

The Definitive Guide to B2B Podcasting in 2025

Thinking of launching a B2B podcast, but not sure how to plan it? This guide starts with some of the basics then delves into more advanced topics such as guest outreach, promotion, and more.

Top Podcasting Jobs - Roles, Positions, and where to find them

Podcasting has become extremely popular, and there is a growing number of job opportunities in the field. Learn more about the various roles you can fill in podcasting here.

PodcastingJake JorgovanFebruary 9, 2022podcast jobs, podcast roles, podcast producer jobs

Top SaaS Content Marketing Agencies in 2025

Want to get in touch with the best SaaS content marketing firms? This list of the top SaaS content marketing agencies features consultants and agencies with experience.

Top B2B Podcasts for Marketing, Sales & Leadership in 2025

It’s critical for those in marketing, sales, and leadership positions to continually increase their knowledge, but who has time for courses, or reading articles and books?

Unlike text resources, podcasts allow you to learn while doing other things, so you save time.

B2B podcasts help your team improve their sales, marketing, and leadership abilities. In this article, we explain what makes podcasts a superior way to learn new things, and we provide 26 of the world’s most favorite podcasts to listen to, because:

The downside of podcasts is finding the ones with the right niche fit. It can be difficult to get through all of the noise on directories and other resources to find the ones that offer the most value for you to subscribe to.

Best B2B Content Marketing Agencies and Services to Grow in 2025

Because B2B content marketing is our core business, we’ve done the hard work for you.

Based on our own experience and knowledge, we’ve researched the best B2B content marketing companies, agencies, and consultants in the world to give you a list of recommended resources that are tried and tested.

But before we get to the list, it makes sense to understand the importance of content marketing agencies, so we’ve thrown in a section on what content marketing is, the most common reasons it fails, what an agency does, when you should outsource, and how to choose the right B2B content marketing company.

B2B Podcasting for Business: A Complete Guide to Success

Podcasting is basically an internet radio show.

People can subscribe to a podcast which varies in length, and research shows that people mostly listen when they are performing other tasks like gym workouts, commuting to or from work, or mowing the lawn.

Podcasts can cover any topic, but are usually the most popular when their fans frequent the internet regularly.

According to Statista, almost six out of ten people over the age of 12 have listened to at least one podcast in the US, and as of 2021, 41% of the US population have shown familiarity with podcasts as they tune in at least once a month.

Top Crowdfunding, Kickstarter, and Indiegogo Video Production Companies in 2025

Indiegogo - a crowdfunding platform - says, “The best way to convey your idea and message it to the crowdfunding world is through a pitch video. Film campaigns that include a video raise three times more funds than those without.”

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