All articles
All published articles on enterprise marketing, executive search, B2B podcasting and building companies, with dated early writing included.
273 articles · showing 1–24, current writing first
Articles
Account-based podcasting: a B2B decision guide
Decide whether account-based podcasting fits your B2B strategy, then plan the guest list, production and measurement around the buyers you want to reach.
B2B podcastingEssay
AI pilots: run small, dated tests before you commit
Before committing budget to an AI program, run a small, dated pilot with a result named in advance. How to scope it, when to stop it, what to settle first.
Enterprise operationsEssay
Before you hire a CRO: learn your sales process first
A new sales leader can run and improve a sales process that works. What to write down before a CRO search, and how to hand over sales once they start.
Executive searchEssay
Senior hire brief: what to define before the search
Before hiring a senior leader, define the outcome, authority and standards the role needs. Use the brief to assess candidates and plan the handover.
Executive searchEssay
Executive content programs that keep a real voice
An executive's content is worth reading because it carries their judgment. Keep the thinking with the leader, systematize the rest and agree why it exists.
B2B podcastingEssay
First 90 days of a senior hire: define success first
Give a new senior leader written day-90 success criteria, a staged handover and a date the role becomes theirs, then stay close without taking over.
Executive searchEssay
Leadership Consultants and Coaching Firms Compared
Compare 15 leadership consulting and executive coaching firms by the work they do, the client evidence they publish and what to settle first.
Enterprise operationsShortlist · 15 companies
L&D Consultants and Consulting Firms: 11 Compared
Compare 11 learning and development consulting firms by the job you need done, from L&D strategy to leadership programs, with each firm's client proof.
Recruitment & workforceShortlist · 11 companies
LinkedIn predictions from 2019, checked against its rules
In 2019 I made eight predictions about LinkedIn as a sales channel. Here is what LinkedIn's own pages show now, and what it means for your outbound plan.
Marketing strategyEssay
Medical Device Recruiters and Executive Search Firms
Compare 11 medical device recruiters, headhunters and medtech search firms by hiring need, published proof, search models and replacement terms.
Executive searchShortlist · 11 companies
Test a few marketing channels, then build on what works
Test two or three marketing channels for about a quarter. Build a system around the one that works, scale it, and keep it owned as you test the next.
Marketing strategyEssay
Paying an agency for results: when sharing upside works
When does paying an agency a share of results work for both sides? Five tests drawn from my 2020 deals, and when a fee is the clearer choice.
Marketing strategyEssay
Platform risk in B2B marketing: protect your pipeline
Assess the platform risks behind your B2B pipeline. Learn what to keep under your control, what to ask agencies, and how to prepare a workable fallback.
Marketing strategyEssay
How to promote a top performer into management
Promote your strongest performer without losing the work they did or gaining a struggling manager: define the new role, set a date, then coach.
Enterprise operationsEssay
How to read a vendor case study before you copy it
Before copying a vendor case study, check when the work ran, what the client brought, who did the work and what else could explain the result.
Marketing strategyEssay
Turnaround and Restructuring Consulting Firms Compared
Compare 18 turnaround and restructuring consulting firms by size, interim and CRO roles and published proof, with the questions to ask before hiring one.
Enterprise operationsShortlist · 18 companies
What breaks when a services company grows fast
Fast growth strains delivery oversight, hiring, ownership of functions, finance and cash. What broke as my podcast company grew, and what to set up first.
Company buildingEssay
Why marketing tactics decay, and what to do next
When a reliable marketing tactic starts producing fewer qualified leads, find out what changed, improve the work and decide where to invest next.
Marketing strategyEssay
ERP Implementation Consultants: 21 Firms Compared
Compare 21 ERP implementation consultants, from independent advisers to NetSuite, Dynamics 365, Sage and SAP partners, with proof and fees they publish.
Enterprise operationsShortlist · 21 companies
Workday Recruiters and Staffing Agencies Compared
Compare 11 Workday recruiters and staffing agencies for contract consultants and permanent HRIS hires, with the proof and terms each firm publishes.
Recruitment & workforceShortlist · 11 companies
NetSuite Staffing Agencies and Recruiters: 10 Compared
Compare 10 NetSuite recruiters and staffing firms for administrators, developers and consultants, with the proof, hiring models and terms each publishes.
Recruitment & workforceShortlist · 10 companies
Fractional CCO services: 8 compliance providers compared
Compare eight fractional chief compliance officer providers by regulated sector, model, price and proof, and what to settle before a part-time CCO starts.
Fractional & interim leadershipShortlist · 8 companies
ERP Software Selection Consultants: 14 Firms Compared
Compare 14 ERP software selection consultants by vendor relationships and implementation roles, with a published fee range, timelines and hiring questions.
Enterprise operationsShortlist · 14 companies
Fractional and interim CIO services: 10 providers
Choose between a fractional, interim and full-time CIO, then compare 10 CIO providers by service model, published client evidence and terms.
Fractional & interim leadershipShortlist · 10 companies