There is a conversation that I seem to have over and over again with agency owners.
They tell me about their business, and how they are growing.
Every year more revenue and more employees.
Yet their personal income is still low…
They keep “reinvesting in the business” and if they could just make it over this next hump then their profits would go up and they could take home more pay.
This conversation happens time and time again…
In this article, I want to share why an agency owner with a low personal income need to make some serious changes.
There is a trend that I see time and time again in nearly all of the agencies and consultants that I work with.
They often get leads in some form or another.
But, they struggle to nurture and close those leads…
The reason?
They have no habit built to nurture and close those deals.
In this article, I am going to share with you a super simple weekly nurture habit that takes 30 minutes each week. This habit will help you nurture more customers through to a close.
A few years ago, I heard an interview with Tony Robbins.
While I haven’t read Tony’s books, I thought the interview was at least worth giving a shot. And in that interview, one piece of advice stuck with me. And that advice has drastically changed by my business over time.
Finding new clients and better clients is the ongoing challenge of almost any agency or consulting practice.
In this post, I outline 20 different tactics that I have seen agencies and freelancers use to win new clients for their business. These tactics are all real-world examples that I have learned from hands-on experience or interviewing agency owners on my podcast.
About six months ago, an agency owner told me about this interesting Linkedin tactic that he used to win one of their best clients.
At first, I was skeptical on if the approach would actually work. So before recommending it to any of my clients or readers, I decided to give it a shot myself.
After 6 months, I can now cite closing more than $10,000 worth of consulting business from this passive tactic. And as I write this, I am in negotiations with one of my biggest clients to date which could take that closed number to $60k or more.
All of that revenue came from a simple lead generation tactic on Linkedin.
“Starting a podcast sounds great, but it just seems like a ton of work.”
That is what nearly all of my clients say to me when I propose the idea of launching their own podcast.
Yet when I bring up the idea of starting a podcast to others, they have a built in belief that creating and running a podcast is going to take at on of time and energy.
The truth is, that is not the case.
In this post I share my entire workflow on streamlining my podcast process.
That is the sound of my palm hitting my forehead as I listen in on one of my client’s sales calls.
They just got the opportunity to hop on the call with the VP of Marketing at a rapidly-growing company. It’s a perfect client and a perfect fit for their service.
Yet I sit here in horror as they are botching the call. The worst part is that they don’t even know they are botching it…
Most agency owners and consultants don’t have any sort of structure or format for their sales calls.
They just show up, have a conversation and hope it turns into a sale.
In this post, I am going to share with you a framework that you can use for your sales conversations.
This will help increase your close rate and improve the dynamic you have with your customers.
When most people go to a conference or networking event, they tend to just show up and hope for the best.
Maybe they will bump into someone worthwhile at the bar. Or perhaps one of the random people they approach to network with will be a potential customer.
Due to the nature of live events and the connections that can arise of meeting someone in person, these events still can often yield results when those lucky connections do arise.
But, relying on luck to bump into a worthwhile connection is not really the best approach. Instead, you can 10x the results you get from your next conference or live event by planning ahead and doing outreach before the event.
In this post, I am going to share with you a simple 5 step process for maximizing the results you get from your next event.
Chances are the idea of creating your own podcast has crept into your mind at some point. But, you may have gotten stopped by the following thoughts:
How will I get an audience?
It’s become too competitive
There are already podcasts out there like what I want to create
It is going to take too much time
Those are all common objections people have to creating a podcast for their business.
In this post, I want to break those down and share why you should start a podcast for your agency or consultancy, even if you have the fears listed above.
At this time of year, it is inevitable that you will come across a handful of posts from various bloggers and publications about setting goals for 2017.
As you read through many of those, you may find yourself inspired, jacked up, and ready to dive head first into an epic new year!
And as a result, you may set a handful of big goals that would be difficult, if not entirely impossible to achieve.
Yet in this post, I want to present a different view on goal setting.
If there is one growth tactic that I recommend all agencies and consultants use, it is strategic partnerships.
Throughout the many podcast interviews and conversations I have had with agencies and consultants, I have seen partnerships arise time and time again as one of the strongest channels for growth.
Many agency owners even attributed partnerships to generating 20-70% of their overall revenue, hence the headline of “double your agency’s revenue”.
For years, I operated without an entry level offer. Both when I had my agency, and as a solo consultant.
But eventually I decided to make a shift and try out selling an entry level offer. The first few months were rocky, but eventually, I saw the light and decided never to look back.
Utilizing an entry level offer has drastically changed my business and my income.
This article outlines the journey I made with selling an entry level offer, mistakes I made along the way, and it gives you a roadmap for creating your own offer.
As entrepreneurs, this is something that so many of us struggle with.
We work countless hours, and can’t imagine how we could do it any other way. And for many of us, when we aren’t working, we can’t get our mind off work.
I was wrapped up in this vicious cycle of endless work hours and worrying about work for years, although through conducing these interviews, I have found answers to many of my questions and changed for the better.
I no longer worry about work. I no longer work 60+ hour work weeks. I have a balanced, normal life.
In this post, I am going to share with you the 3 elements of maintaining a life / work balance.
